{"id":1009,"date":"2019-06-22T19:51:12","date_gmt":"2019-06-22T19:51:12","guid":{"rendered":"https:\/\/themesindep.com\/reporter\/?p=1009"},"modified":"2020-12-01T05:25:40","modified_gmt":"2020-12-01T05:25:40","slug":"chic-modern-new-york-city-apartment","status":"publish","type":"post","link":"https:\/\/www.thespork.com.au\/?p=1009","title":{"rendered":"Chic, Modern New York City Apartment"},"content":{"rendered":"\n

Late Modernism encompasses the period from the end of World War II to the early 21st century. Late Modernism describes a movement that arose from and reacted to trends in ITS and Modernism. The Late Modern period was dominated by American innovations spurred on by America\u2019s new-found wealth. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201c<\/strong>Formed by Milton Glaser and Seymour Chwast, Push Pin was a studio that created innovative typographic solutions \u2014 I\u2665NY\u2014 brand identities, political posters, books, and albums (such Bob Dylan\u2019s album Dylan).\u201d <\/strong><\/p><\/blockquote>\n\n\n\n

The need for more advertising, marketing, and packaging was matched by a new mood in the culture \u2014 a mood that was exuberant and playful, not rigid and rule-oriented.<\/p>\n\n\n\n

\"\"<\/figure>
\n

Late Modern was inspired by European avant-garde immigrants. These immigrants found work in design and quickly introduced Americans to early modern principles of an idealistic and theoretical nature. <\/p>\n<\/div><\/div>\n\n\n\n

American design at this point had been pragmatic, intuitive, and organic in composition. The fusion of these two methodologies in a highly competitive and creative climate produced design work that was original in concept, witty, and provocative and, as personal expression was highly prized, full of a variety of visual styles. Paul Rand is one of the great innovators of this style. <\/p>\n\n\n\n

Rand was adept at using ITS when its rules and principles were called for, but he was also very influenced by European art movements of the times. <\/p>\n\n\n\n

Push Pin Studios<\/h2>\n\n\n\n

An excellent example of this expansive style can be found in the design output of New York\u2019s Push Pin Studios. Formed by Milton Glaser and Seymour Chwast, Push Pin was a studio that created innovative typographic solutions \u2014 I\u2665NY\u2014 brand identities, political posters, books, and albums (such Bob Dylan\u2019s album Dylan). <\/p>\n\n\n\n